Privacy Policy

This Privacy Policy describes how Pizza Luce ("we," "us," or "our") collects, uses, discloses, and safeguards your personal information when you visit our website lucepizza-meal.digital, place orders, use our digital services, or otherwise interact with our food service business. Please read this policy carefully. If you do not agree with the terms of this Privacy Policy, please discontinue use of our website and services immediately.

We are committed to protecting your privacy and handling your personal data in an open and transparent manner. This Privacy Policy is designed to comply with applicable United States federal and state privacy laws, including the California Consumer Privacy Act (CCPA) as amended by the California Privacy Rights Act (CPRA), the Federal Trade Commission Act (FTC Act), and other applicable state and federal regulations governing the collection and use of personal information.

1. About Us

Pizza Luce is a food service business operating in the United States. We operate our online services through the domain lucepizza-meal.digital. You can reach us through the following contact details:

For all privacy-related inquiries, requests, or complaints, please use the contact information provided above or refer to Section 15 of this policy for detailed instructions.

2. Scope of This Privacy Policy

This Privacy Policy applies to all personal information we collect through:

• Our website located at lucepizza-meal.digital
• Online food ordering systems and delivery platforms we operate or partner with
• Email communications, newsletters, and marketing campaigns
• Customer support interactions and feedback forms
• Loyalty programs, promotional contests, and special offers
• Social media pages and digital advertising channels operated by or associated with Pizza Luce
• Any other digital touchpoint where this Privacy Policy is referenced

This policy does not apply to third-party websites, apps, or services that may be linked to from our website. We encourage you to read the privacy policies of any third-party sites you visit.

3. Information We Collect

We collect various categories of personal information depending on how you interact with us. The types of data we collect include the following:

3.1 Personal Identification Information

When you create an account, place an order, or contact us, we may collect:

• Full name
• Email address
• Phone number
• Billing and delivery address
• Date of birth (where provided voluntarily or required for age verification)
• Username and password (in encrypted form)

3.2 Payment and Transaction Information

To process your food orders and payments, we collect:

• Credit or debit card details (processed through secure third-party payment processors; we do not store full card numbers)
• Billing address
• Order history and transaction records
• Tip preferences and promotional code usage

3.3 Usage and Behavioral Data

When you visit our website, we automatically collect certain usage information, including:

• Pages viewed and time spent on each page
• Links clicked and features used
• Menu items browsed, added to cart, or ordered
• Search queries entered on our website
• Referral source (how you arrived at our website)
• Session duration and frequency of visits

3.4 Device and Technical Information

We collect technical data about the device and network you use to access our services, including:

• IP address
• Browser type and version
• Operating system and device type (desktop, mobile, tablet)
• Screen resolution
• Language settings
• Time zone
• Unique device identifiers

3.5 Location Data

To facilitate food delivery and show you relevant restaurant locations and delivery zones, we may collect:

• Delivery address you provide
• Approximate location based on IP address
• Precise GPS location, only if you grant permission through your browser or mobile device settings

3.6 Communications Data

If you contact us via email, contact form, or customer support channels, we collect:

• The content of your messages and inquiries
• Attachments or files you share with us
• Records of our correspondence with you

3.7 Marketing Preferences

We collect information about your communication preferences, including whether you have opted in to receive promotional emails, SMS messages, or push notifications from Pizza Luce.

3.8 Cookie and Tracking Data

We use cookies, web beacons, pixels, and similar tracking technologies to collect information about your interactions with our website. Please refer to Section 9 of this Privacy Policy for more detailed information about cookies and how to manage your preferences.

3.9 Information Collected from Third Parties

We may receive information about you from third-party sources, including:

• Delivery partner platforms and food aggregator services
• Social media platforms (if you interact with our social media content or use social login features)
• Analytics providers and advertising networks
• Payment processors and fraud prevention services

4. How We Use Your Information

We use the personal information we collect for a variety of purposes, all of which are grounded in legitimate business needs and applicable legal requirements:

4.1 Service Provision and Order Fulfillment

• Processing and fulfilling your food orders
• Managing your account and login credentials
• Coordinating delivery or pickup logistics
• Communicating order confirmations, status updates, and delivery notifications
• Handling refunds, cancellations, and order modifications

4.2 Customer Support

• Responding to your questions, complaints, and feedback
• Resolving disputes related to orders or billing
• Improving the quality of our customer service operations

4.3 Analytics and Performance Improvement

• Analyzing website traffic and user behavior patterns
• Evaluating the performance of our menu offerings and promotions
• Identifying and fixing technical issues on our website
• Conducting internal research and product development

4.4 Marketing and Promotions

• Sending promotional offers, discount codes, and newsletters — only where you have provided consent or where permitted by law
• Personalizing marketing content based on your preferences and order history
• Conducting loyalty programs and customer retention campaigns
• Running targeted advertising campaigns through digital channels

You may opt out of marketing communications at any time. See Section 11 for your rights and how to exercise them.

4.5 Legal Compliance and Safety

• Complying with applicable federal and state laws and regulations
• Responding to lawful requests from courts, law enforcement, or government authorities
• Protecting the rights, property, and safety of Pizza Luce, our customers, and third parties
• Preventing fraud, identity theft, and unauthorized account access
• Enforcing our Terms of Service and other agreements

4.6 Business Operations

• Managing internal records and accounting
• Conducting audits of our business practices
• Planning business development activities and strategic decisions

5. Legal Basis for Processing

Under applicable United States law, including the FTC Act and state-specific consumer protection statutes, we process your personal information based on the following grounds:

• Contractual Necessity: Processing required to fulfill your food orders and deliver the services you request
• Legitimate Interests: Processing necessary for fraud prevention, security, analytics, and business improvement, where these interests are not overridden by your rights
• Legal Obligation: Processing necessary to comply with applicable laws, court orders, or regulatory requirements
• Consent: Processing based on your explicit consent, particularly for marketing communications and certain cookie uses — you may withdraw consent at any time

6. Sharing Your Information with Third Parties

We do not sell, rent, or trade your personal information to third parties for their own marketing purposes. However, we do share information in the following circumstances:

6.1 Service Providers and Business Partners

We work with trusted third-party vendors who help us operate our business. These service providers are contractually obligated to protect your data and may only use it for the specific purposes for which it was shared. They include:

• Payment processors – to securely handle credit and debit card transactions
• Delivery and logistics partners – to coordinate food delivery to your address
• Cloud hosting and IT infrastructure providers – to store and manage our website and data
• Email marketing platforms – to send newsletters and promotional communications
• Analytics providers – to analyze website usage and customer behavior (e.g., Google Analytics)
• Customer support tools – to manage and respond to customer inquiries
• Fraud detection and cybersecurity services – to prevent unauthorized activity

6.2 Legal Requirements and Law Enforcement

We may disclose your personal information if required to do so by law or if we believe in good faith that such disclosure is necessary to:

• Comply with a legal obligation, court order, subpoena, or government request
• Enforce our Terms of Service or protect our contractual rights
• Protect the safety, rights, or property of Pizza Luce, our customers, or the public
• Detect, prevent, or address fraud, security issues, or technical problems

6.3 Business Transfers

In the event that Pizza Luce undergoes a merger, acquisition, reorganization, bankruptcy, or sale of all or a portion of its assets, your personal information may be transferred to the successor entity. We will notify you via email or prominent notice on our website prior to such a transfer taking effect, and the acquiring entity will be required to honor this Privacy Policy.

6.4 Aggregated and Anonymized Data

We may share aggregated, de-identified, or anonymized data with third parties for research, marketing, analytics, or other purposes. This information cannot reasonably be used to identify you personally.

7. Data Security

We take the security of your personal information seriously. Pizza Luce implements a variety of administrative, technical, and physical security measures to protect your data from unauthorized access, loss, misuse, alteration, or destruction. These measures include:

• SSL/TLS Encryption: All data transmitted between your browser and our website is encrypted using industry-standard Secure Sockets Layer (SSL) / Transport Layer Security (TLS) protocols
• Payment Security: We use PCI DSS-compliant payment processors and do not store full credit card numbers on our servers
• Access Controls: Access to personal data is restricted to authorized personnel who need it to perform their job functions
• Password Protection: User account passwords are stored using cryptographic hashing algorithms
• Firewalls and Intrusion Detection: We deploy firewalls, intrusion detection systems, and regular security monitoring
• Regular Security Audits: We conduct periodic reviews and assessments of our security practices
• Employee Training: Our staff receive regular training on data protection and privacy best practices

8. Data Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected, to comply with our legal and regulatory obligations, resolve disputes, and enforce our agreements. Our general retention practices are as follows:

When data is no longer required, we securely delete or anonymize it in accordance with our data destruction procedures.

9. Cookies and Tracking Technologies

We use cookies, web beacons, pixels, and similar technologies on our website lucepizza-meal.digital to enhance user experience, analyze traffic, and support our marketing efforts.

9.1 Types of Cookies We Use

• Strictly Necessary Cookies: Essential for the website to function properly (e.g., shopping cart, login sessions). These cannot be disabled.
• Performance and Analytics Cookies: Help us understand how users interact with our website (e.g., Google Analytics). These are used with your consent where required.
• Functional Cookies: Remember your preferences such as language, location, and order history to improve your experience.
• Marketing and Advertising Cookies: Used to display relevant advertisements and track campaign performance. These require your consent.

9.2 Managing Your Cookie Preferences

You can manage or disable non-essential cookies through your browser settings or our cookie consent tool available on our website. Please note that disabling certain cookies may affect the functionality of our website and your ability to place orders.

For full details about the cookies we use, their purposes, durations, and how to opt out, please refer to our dedicated Cookie Policy available on our website.

10. Children's Privacy

If you are under 18 years of age, you should not use our website, create an account, or submit any personal information to us. If we become aware that we have inadvertently collected personal information from a child under the age of 13, we will take immediate steps to delete that information from our systems.

If you are a parent or guardian and believe that your child has provided us with personal information, please contact us immediately at [email protected] so we can take appropriate action.

11. Your Privacy Rights

Depending on your state of residence within the United States, you may have various rights regarding your personal information. We honor all rights granted under applicable law, including those available to California residents under the CCPA/CPRA.

11.1 Rights Available to All Users

• Right to Know: You have the right to know what personal information we collect about you, how it is used, and with whom it is shared.
• Right to Access: You may request a copy of the personal information we hold about you.
• Right to Correction: You have the right to request that we correct inaccurate or incomplete information about you.
• Right to Deletion: You may request that we delete your personal information, subject to certain legal exceptions (e.g., where we are required to retain data for legal or regulatory compliance).
• Right to Opt Out of Marketing: You may unsubscribe from marketing communications at any time by clicking the "unsubscribe" link in any email or by contacting us directly.
• Right to Data Portability: Where technically feasible, you may request that we provide your personal data in a structured, commonly used, machine-readable format.

11.2 Additional Rights for California Residents (CCPA/CPRA)

If you are a California resident, you have the following additional rights under the CCPA and CPRA:

• Right to Know (Detailed): Request disclosure of specific pieces and categories of personal information collected about you over the past 12 months
• Right to Delete: Request deletion of personal information collected from you, subject to exceptions
• Right to Opt Out of Sale or Sharing: We do not sell your personal information. However, if this changes, you will have the right to opt out.
• Right to Limit Use of Sensitive Personal Information: Under the CPRA, you may direct us to limit the use and disclosure of sensitive personal information to what is necessary to perform our services
• Right to Non-Discrimination: We will not discriminate against you for exercising your privacy rights. We will not deny you services, charge different prices, or provide a different level of service based solely on your exercising of these rights.
• Authorized Agent: You may designate an authorized agent to submit requests on your behalf, provided we can verify the agent's identity and authorization

11.3 How to Submit a Privacy Request

To exercise any of your privacy rights, please submit a verifiable consumer request to us by:

• Email: [email protected] with the subject line "Privacy Rights Request"

We will acknowledge your request within 10 business days and respond substantively within 45 calendar days. If we require additional time (up to 90 days total), we will notify you of the extension in writing. We may need to verify your identity before processing your request. We will not charge a fee for your first request in any 12-month period; we reserve the right to charge a reasonable fee for subsequent or excessive requests.

12. International Data Transfers

Pizza Luce is based in the United States, and your personal information is primarily collected, processed, and stored in the United States. If you are accessing our website from outside the United States, please be aware that your information may be transferred to, stored, and processed in the United States, where data protection laws may differ from those in your country of residence.

By using our website and services, you consent to the transfer of your personal information to the United States as described in this Privacy Policy. We take appropriate contractual and organizational measures to ensure that any international transfers of personal data are handled in compliance with applicable privacy laws.

In instances where we engage service providers or sub-processors located outside the United States, we ensure that appropriate safeguards are in place, including data processing agreements that incorporate standard contractual clauses or other legally recognized transfer mechanisms.

13. Third-Party Websites and Links

Our website may contain links to third-party websites, social media platforms, delivery partner portals, or other external services. When you click on these links, you leave our website and are subject to the privacy policies of those third parties. Pizza Luce is not responsible for the privacy practices or the content of third-party websites.

We encourage you to review the privacy policies of any external sites you visit before providing them with your personal information. The inclusion of any link on our website does not imply our endorsement of the linked site or its privacy practices.

14. Changes to This Privacy Policy

We reserve the right to update or modify this Privacy Policy at any time to reflect changes in our data practices, business operations, or applicable laws. When we make material changes, we will:

• Update the "Last Updated" date at the top of this page
• Post a prominent notice on our website notifying users of the changes
• Where required by law or where changes are significant, send a direct notification to your registered email address

We encourage you to review this Privacy Policy periodically to stay informed about how we are protecting your information. Your continued use of our website and services after the effective date of any changes constitutes your acceptance of the updated policy. If you do not agree with the updated policy, you should discontinue use of our website and contact us to close your account.

15. Contact Us

If you have any questions, concerns, or requests regarding this Privacy Policy or how we handle your personal information, please contact our privacy team using the following details:

When contacting us regarding a privacy matter, please include your full name, the email address associated with your account (if applicable), a clear description of your request or concern, and any relevant details that will help us address your inquiry efficiently.

16. Filing a Complaint with a Data Protection Authority

If you believe we have handled your personal information in a manner that violates applicable privacy laws and you are not satisfied with our response to your inquiry, you have the right to file a complaint with the relevant regulatory authority.

16.1 For California Residents

California residents who believe their rights under the CCPA/CPRA have been violated may file a complaint with:

16.2 For All United States Residents

You may also file a complaint with the Federal Trade Commission (FTC), which enforces federal consumer protection laws including those related to privacy and data security:

16.3 State-Specific Attorneys General

Many U.S. states have consumer protection offices and attorneys general that accept privacy-related complaints. We encourage you to contact your state's attorney general office if you believe your consumer privacy rights have been violated. Your state attorney general can provide guidance on filing a formal complaint and the remedies available to you under state law.

17. Do Not Track Signals

Some browsers and devices offer a "Do Not Track" (DNT) feature that signals to websites that a user does not wish to be tracked across the internet. At this time, there is no universally accepted standard for how websites should respond to DNT signals. As a result, our website does not currently respond to DNT browser signals in a manner that changes our data collection practices. We will revisit this policy as industry standards and applicable laws evolve.

You can manage your tracking preferences through our cookie consent tool and by adjusting your browser settings. See Section 9 for more information on managing cookies and tracking technologies.

18. California Shine the Light Law

Under California Civil Code Section 1798.83, California residents have the right to request from businesses that we disclose information about the categories of personal information shared with third parties for their direct marketing purposes during the preceding calendar year. To make such a request, please contact us at [email protected]. Please note that we do not sell or share personal information with third parties for their independent direct marketing purposes.